Benefits
- Improves sales productivity
- Increases marketing impact
- Improves overall quality and responsiveness of customer service teams
- Increases customer satisfaction
With a need to increase subscriptions and advertising revenues, publishing businesses need to boost promotional activities to existing customers as a way of achieving topline growth. This can be driven through targeted marketing campaigns to identify areas of up-sell and cross-sell as well as improving the call centre's access to relevant and timely customer data. However, many organisations store data such as key contact details and historical information relating to past interactions in multiple databases that are difficult to access.
To gain better access and control over their customer data a publishing business can install a SQL Server 2005 database and additionally, marketing teams can then use Microsoft Dynamics CRM 2005, which is fully integrated with Microsoft Office on the desktop, to easily access and harness this intelligence on their customer base and feed this information into future campaigns. By implementing Microsoft Customer Care Framework 2005, subscribers can enjoy a more personalised customer service with relevant offers and promotions being presented to them at the right time.
"Every customer interaction is a sales opportunity. We need our call centre workers to be able to access customer information regardless of where it is in our system. After evaluating a number of options, including developing our own custom-built solution, Microsoft Customer Care Framework 2005 was the obvious choice."
El Pais
- Microsoft Customer Care Framework 2005
- SQL Server 2005
- Microsoft Dynamics CRM 2005
- Microsoft Customer Care Framework
