Today's print & publishing companies are looking to establish Web properties which supplement or replace traditional printed media for various publications. Subscription services teams need to track current Web user subscription rates for individual channels as well as correlate the Web subscriptions to actual mail subscriptions for each publication. Furthermore, to meet the demands of highly personalised content for readers, business development teams require analysis of the trends in the type of online content a subscriber tends to read on a regular basis so they can effectively customise their experience.

Using a Business Intelligence system from Microsoft, which includes familiar technologies such as Microsoft SQL Server 2005, the 2007 Microsoft Office system, Microsoft Office SharePoint 2007 and the Microsoft Office Business Scorecard Manager 2005, this information is captured and relayed back to the relevant teams. From an operational perspective, a business intelligence system that allows senior management to harness data which can intelligently assess and provide the right information at the right time, can dramatically boost business performance. Understanding what is driving the company's success — or hampering growth — is a vital tool for any organisation. As revenues are being generated by more diverse products, a near real-time view of the business allows employees to respond quickly to changing market conditions.