Media and entertainment companies manage thousands of terabytes of digital assets, both in their archive, and also in fresh or re-purposed content which is constantly being passed inside and outside their organisation. In a highly demanding media environment where rich, digital content needs to be moved securely through the value chain, managing these assets is critical. However, finding a solution which can allow your people to work on broadcast content for a major channel in near real-time, transcode the content into different formats and distribute to partners, the Web, IPTV and mobile devices is potentially a complex process. And, given the pressures facing media companies this requires a solution that helps people to search archives, view extracts and edit material directly where they work — on their own PCs.

Using media asset management based on Microsoft technologies such as Microsoft Windows Media technologies to provide processing and management of multimedia content and Microsoft SQL Server 2005 to archive metadata, employees can quickly acquire new content, find archived material, create videos, manage files in the database and define descriptive metadata.