Employees making the most of their creative intelligence are the driving force behind any media organisation. Companies that have to deal with legal contracts, licensing, creative output, and other intellectual property have a need to bring together relevant information quickly and accurately to add business value and improve productivity. However, the nature of media organisations means people are working with substantial amounts of unstructured information.

Decreasing the amount of time it takes to search for current and archived content is key to a swift production process. By selecting Microsoft Enterprise Search, broadcasters can search for files as fast and easy as searching the Web. Previews and visualisations of files can help people more quickly determine what action to take. Individual workers are able to make a single search to find relevant information held on their desktop PCs across the corporate network as well as public Web sites. This knowledge is then available to share across the organisation.