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The success of launching new products or services often comes down to having the right tools to ensure your project managers, field sales teams, advertisers, and channel partners all work in lockstep in go-to-market activities. Being able to track your relationship with a multitude of production, asset management and delivery partners in your ecosystem, requires a system that provides valuable customer insights and connects a broad set of users who can work more easily together – regardless of location.

Solution Scenario:

Benefits

  • Improves sales productivity
  • Increases marketing impact
  • Improves responsiveness to customer and supplier enquiries
  • Increases customer satisfaction

Many media companies have multiple account teams dealing with different media planners, advertisers and clients. However, if the sales systems are not integrated and account teams are not sharing information then this can result in missed business opportunities. To achieve a co-ordinated approach to handling new business opportunities, business managers need a holistic view of all sales engagements.

By deploying Microsoft Dynamics CRM, business managers can forecast, track budgets and monitor conversion rates more easily, and sales and marketing staff can turn proposals around much faster by taking advantage of new opportunities more quickly and effectively.

"The CASPer platform has reduced the time and cost associated with setting up a new content service by 70 per cent. It prevents us from having to re-create content feeds manually."

SWISS TXT

Products

  • Microsoft Customer Care Framework 2005
  • SQL Server 2005
  • Microsoft Dynamics CRM 2005

Resources

Case Studies

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