Studios and broadcasters require up to the minute information on syndication requests and sales information from local, national and worldwide markets. Sales directors need access to key decision-making information such as the current and archived programmes that are being purchased for broadcast, syndication or repurposing by affiliates and on what channels (on-demand, broadcast, Internet download or corporate usage). Similarly, senior management needs to compare the revenues generated from archived content, allowing them to identify exactly what types of content are producing a healthy return.

Using technologies such as Microsoft SQL Server 2005, the 2007 Microsoft Office system, Microsoft Office SharePoint 2007 and the Microsoft Office Business Scorecard Manager 2005, broadcasters are able to provide employees with the tools to participate in the measurement and management of the business all from within the familiar Microsoft Office environment. In addition, individuals can quickly and intuitively extract information, publish their KPIs, share with colleagues and greatly improve their business insight.